Week 15 Discussion & Assignment

Nate Davies
Jimmy Xu
Business 260 - Marketing
May 3rd, 2018


Week 15 Discussion

1. From a financial standpoint, I would say the bottom ad is out performing the top. The top may have more clicks and other figures but not relative to the cost per conversation the bottom wins. In theory, one could pump more money into the bottom ad and it would out perform the top overall if given the same financial backing.

2) a. They were unsuccessful because they found this product needed a video medium to both entertain their market and capture their interest so they could then tell them the benefits which creates value. Once the value is created Orabrush and its customers can make an exchange.

b. I would send them to the Orabursh website if the landing page had the YouTube video on it and was the first thing the customer would see. That way they could immediately starting selling there message and give the customer a convenient way to place an order.

c. I think they just wanted to expand their market share. For example, Mr. Wagstaff is an older gentleman who has never used YouTube which means their is a whole demographic of individuals like himself he is not reaching. I can see this product also going in stores like Walgreen's etc. around the holiday to sell as an inexpensive stocking filler.

Assignment: Hashtagify.me Exploration

1. I chose once again to use the Portland Boxing Club as my business this week. I did a landing page for them last week. I chose them because I feel they have plateaued in recent years with the expansion of MMA's market share and the owners aging.  

2. I tried a variety of words which were fitness, boxing, mma, mcgregor, and canelo. The most most vast amount of information was MMA but my goal was boxing, and the runner up was boxing. I think the best thing they could do to keep up with UFC's chatter is to have a high volume of post promoting new and upcoming events. The UFC stirs the pot well and this is why people talk about them. Although Conor McGregor throwing a dolly through a bus should make him a felon and is a disgrace to fighting the reality of the situation is any publicity is good publicity. 

3. The boxing website that did it the best was BoxingScene as I scrolled the page I found that they had links to all the most popular upcoming fights and some throwback news too. What I found entertaining was that Cristiano Ronaldo who is a world famous soccer player had a strong presence in boxing because he has almost 80 million followers so he mentioned boxing in ONE of his post and has the most buzz for the last two months about boxing. BoxingScene is all boxing post and holds a smaller share than Ronaldo because they only have 128k followers.

4. I enjoyed the first picture about knowledge and experience because it made me literally say aloud, "Wow." The second was the picture about people needing to be "Procaffienating" in order to get their work done. I love the pursuit of knowledge and experience so the illustration hit home, and I think how people get addicted to coffee is joke so the second one made me laugh.

5. I think this like any other platform work we have done this year is important to teach to students to let them know the tools that are out there. Nothing about this assignment is particularly hard you simply need to sit down and put in the hours to explore and analyze the market you are interested in learning more about.

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