Nate Davies
Business 260-0004
Zhenning (Jimmy) Xu
January 24th, 2018
1. I walk into the produce section and am greeted by a bounty of fresh fruits and vegetables. This is an allure and natural setting created by the store as a marketing technique. In the book, The Omnivore's Dilemma by Michael Pollan, the author covers in great detail the money spent to create this environment as well as how product placement has evolved over the years. For example, grocers always place milk in the back corner so you must walk to the entire store and more likely to then make a purchase.
2. Market basket analysis is a form of data mining that collects information and tries to predict how much, how often, when, where, and what brand of product you will more likely buy so a seller creates a funnel to push products. This is similar to ads posted on google chrome on the sides of some websites after buying a product off Amazon.com or simply searching a product. We buy items based off the four p's which are product, place, price, and promotion. As you can see in the picture the seller's of Dawn have strategically placed soap in front of paper towels to give an incentive to a purchase via convenience and awareness.
3. This video seems like a fun topic and I do love water, however, due to the lack of quality of the video and poor evidence I googled the concept as soon as I finished the clip. This idea of "Water Memory" was put out in 1988 and no one else has been able to recreate the initial findings of Jacques Benveniste and is a relative cousin to homeopathy which is a pseudoscience. I have faith in string theory which is seen currently as unconventional for physics so there may be truth to this water memory, yet the video is not where I will put my trust.
4. Respond to two of my fellow class mates by Tuesday night at 11:00 pm.
5. 1. The company I choose is called, "Dogvacay." I had never heard of this company but I didn't want to have a a class of 30 students all reporting on Uber and Airbnb so I mixed it up. I found a site reporting the index of Share Economy companies. Dogvacay stood out to me because it's funding was 47 million while having 51 employees. This ratio of a 1 million to 1 was promising as compared to other companies (Uber's was 58 million to 1!). The product or in this case the service the company offers is like Airbnb for pets. There is an established network of dog sitters that are reviewed and sit for on average about half of traditional "doggy daycare's." The promotion is via social media. The compay is still fairly new only being founded in 2012 but is growing rapidly thanks to a merger with Rover its former competitor. Dogvacay is available all over the U.S. you simply need to download the app!
2. There is no real competition that can compete currently after the March 2017 merger with Rover.
3. There hasn't been a huge hit on tradition dog boarding due to the fact the company has more recently joined the market, yet I can only predict losses for other dog sitters in the further. The company allows the sitters to take a reported 75-80% of the revenue per night. Therefore, someone in New York charging $50/night as compared to traditional sitting at roughly $80 can make $40 for hanging out with a fury friend for the evening.
4. Strength - Merged with Rover and has hold of Sharing Economy
Weakness - Not yet Profitable
Opportunities - If the company makes money and continues to grow then it can go public on the stock market.
T - Minimal. There will piece of the dog market for conventional sitters.
5. The best way to grow Dogvacay is to make them known. I only found the company because I had to do a project on a company. The business needs to start selling it self to facebook and twitter users who travel and have pets. It could also pay google to rank higher on the listed of places to get a dog sitter when people search online. I assume Dogvacay is already pursuing this avenues, but they could be more aggressive. The lack of capital may be what holding them back. Once they have paid back investors they will have more money to put back in the company.
https://index.co/company/DogVacay
http://www.businessinsider.com/dogvacay-review-2014-1
http:/techcrunch.com/2017/03/29/rover-dogvacay-merge
Business 260-0004
Zhenning (Jimmy) Xu
January 24th, 2018
Discussion Week 1 Responses
2. Market basket analysis is a form of data mining that collects information and tries to predict how much, how often, when, where, and what brand of product you will more likely buy so a seller creates a funnel to push products. This is similar to ads posted on google chrome on the sides of some websites after buying a product off Amazon.com or simply searching a product. We buy items based off the four p's which are product, place, price, and promotion. As you can see in the picture the seller's of Dawn have strategically placed soap in front of paper towels to give an incentive to a purchase via convenience and awareness.
3. This video seems like a fun topic and I do love water, however, due to the lack of quality of the video and poor evidence I googled the concept as soon as I finished the clip. This idea of "Water Memory" was put out in 1988 and no one else has been able to recreate the initial findings of Jacques Benveniste and is a relative cousin to homeopathy which is a pseudoscience. I have faith in string theory which is seen currently as unconventional for physics so there may be truth to this water memory, yet the video is not where I will put my trust.
4. Respond to two of my fellow class mates by Tuesday night at 11:00 pm.
5. 1. The company I choose is called, "Dogvacay." I had never heard of this company but I didn't want to have a a class of 30 students all reporting on Uber and Airbnb so I mixed it up. I found a site reporting the index of Share Economy companies. Dogvacay stood out to me because it's funding was 47 million while having 51 employees. This ratio of a 1 million to 1 was promising as compared to other companies (Uber's was 58 million to 1!). The product or in this case the service the company offers is like Airbnb for pets. There is an established network of dog sitters that are reviewed and sit for on average about half of traditional "doggy daycare's." The promotion is via social media. The compay is still fairly new only being founded in 2012 but is growing rapidly thanks to a merger with Rover its former competitor. Dogvacay is available all over the U.S. you simply need to download the app!
2. There is no real competition that can compete currently after the March 2017 merger with Rover.
3. There hasn't been a huge hit on tradition dog boarding due to the fact the company has more recently joined the market, yet I can only predict losses for other dog sitters in the further. The company allows the sitters to take a reported 75-80% of the revenue per night. Therefore, someone in New York charging $50/night as compared to traditional sitting at roughly $80 can make $40 for hanging out with a fury friend for the evening.
4. Strength - Merged with Rover and has hold of Sharing Economy
Weakness - Not yet Profitable
Opportunities - If the company makes money and continues to grow then it can go public on the stock market.
T - Minimal. There will piece of the dog market for conventional sitters.
5. The best way to grow Dogvacay is to make them known. I only found the company because I had to do a project on a company. The business needs to start selling it self to facebook and twitter users who travel and have pets. It could also pay google to rank higher on the listed of places to get a dog sitter when people search online. I assume Dogvacay is already pursuing this avenues, but they could be more aggressive. The lack of capital may be what holding them back. Once they have paid back investors they will have more money to put back in the company.
https://index.co/company/DogVacay
http://www.businessinsider.com/dogvacay-review-2014-1
http:/techcrunch.com/2017/03/29/rover-dogvacay-merge
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