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Week 15 Discussion & Assignment

Nate Davies Jimmy Xu Business 260 - Marketing May 3rd, 2018 Week 15 Discussion 1. From a financial standpoint, I would say the bottom ad is out performing the top. The top may have more clicks and other figures but not relative to the cost per conversation the bottom wins. In theory, one could pump more money into the bottom ad and it would out perform the top overall if given the same financial backing. 2) a. They were unsuccessful because they found this product needed a video medium to both entertain their market and capture their interest so they could then tell them the benefits which creates value. Once the value is created Orabrush and its customers can make an exchange. b. I would send them to the Orabursh website if the landing page had the YouTube video on it and was the first thing the customer would see. That way they could immediately starting selling there message and give the customer a convenient way to place an order. c. I think they just wanted ...

Week 14 Discussion

Nate Davies Jimmy Xu Business 260 - Marketing April 26th, 2018 Week 14 Discussion: Supply Chain Management 1. http://submarine-cable-map-2013.telegeography.com/ I choose a topic I was thrilled to learn about when I was studying electronics. Until I was deep into youtube videos one day I never realized that my ability to search the internet came more from underwater fiber optic cables and not satellite frequencies because our wifi access for phones and wireless devices are transmitted but all of these transmitters are in some way hard wired across the ocean. These cables are owned by various companies but all cross to main ports in all continents then go topical. Transatlantic cables are are the biggest player which is fitting because it is the main line for communication between Europe and the United States who are the biggest actors. 2. https://www.mckinsey.com/business-functions/organization/our-insights/organizing-for-an-emerging-world The key to asses...
Nate Davies Jimmy Xu Business 260 - Marketing April 26th, 2018 Week 14: Landing Pages & Adobe Spark Part A URL:  https://spark.adobe.com/gallery/gallery-editors-choice/example/journey/      This page truly told a story. This format is perfect for someone who wants to chronologically explain a trip or process. This is why this landing page has such a broad application. It is hard to critique this page because it is very in-depth and  demonstrates how great of a tool adobe spark has and will become. The "call to action" for this page is sharing a this woman's journey with those who are travelers  or with aspiring adventurers. I also think this page is made to inspire others to travel as well as be insightful for using sitting in our comfy desk chairs and warm homes. After experiencing this person trip it makes you want to get lost even if you get a little anxious thinking about what they went through and realize how blessed we are in Americ...
Nate Davies   Jimmy Xu   Business 260 - Marketing   April 19th, 2018 Which pricing strategies does Airbnb use? I  would say they use a combination of strategies being primarily economy and premium. This is because they recognize some homes are lower quality and cost less and their are high-end homes worth much more money. s 2.       Does the number of reviews matter for an Airbnb host? The number of reviews places a significant role in people propensity to pay for the rental as does the type of photo one uses to advertise the listing. 3.       The article mentioned the various attributes affecting an Airbnb rental list. Which attribute matters the most? Why? The most important were reviews because people trust others who have shared experiences. The second is the picture you use to illustrate how "cozy" the room or home may be. The next is the time of the year. The example is the need for...

Week 12 Product Cycles & Surveys

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Nate Davies Jimmy Xu Business 260 - Marketing April 11th, 2018 Week 12 Chapter 12 Discussion: Product Life Cycle Observation: Top Graph Set - Playstation       I have not played video games in over ten years, however, when I say the Play Station 2 listed as a technology it gave me a sense of nostalgia. I was surprised to learn the release dates and units sold of the gaming systems. The Sony console's have a new release every six to seven years. This s the product life cycle of gaming consoles. The consoles have a useful life of ten to eleven years. Sony has done a great job pin point the soon decline in the latest console and unveiling a newer model. With this knowledge in hand, it is easy to comprehend by the next expected release for the PS5 is in 2020. Bottom Graph Set - Social Media       There are not as many clear patterns in social media. I was surprised to learn that the three companies chosen which include Myspace, Fa...
Nate Davies Jimmy Xu Business 260 - Marketing April 4th, 2018 Week 11 - Case Study: Petco.com Q1) A customer-centric company builds long-lasting relationships by focusing on what satisfies and retains valuable customers. Discuss how Petco follows this customer-centric philosophy. They have done this by encouraging customers to share their opinions. This is ingenious as well because it build brand without spending an excessive amount of money. Q2) Go to Petco.com and read some of the customer reviews for various types of products. Do the one- and two-paw ratings tend to outnumber those with four and five paws, or the other way around? Can you find a customer review that Petco could use to market a product in a company circular or email ad? First of all, I accidentally typed in "Pet.com" and pet smart bought the rights to make you go to petsmart.com instead which I think is a smart move. There are far more five star reviews than one star reviews. There is a f...

Week 10 Discussion

1Nate Davies   Jimmy Xu   Business 260 - Marketing   March 30th, 2018 Week 10 Discussion       What is the difference between secondary data and primary data (please refer to Chapter 9)? 2     The table on page 227 summarizes it the best. The difference and advantages of secondary data is that it time and is cheap. The disadvantage is that it can not be relevant. It is not always timely or from the original sources. The advantage and difference of primary data is that it is specific and designed to fit a certain problem. It offers behavioral insight. The downside and difference is that it is costly, time consuming, and requires intense training.    Please give an example of a Portland-based business that performs marketing research. How does this company collect marketing data? List sources (i.e., URL) if necessary. I      I work for the Press Hotel and use marketing data with the...