Week 15 Discussion & Assignment
Nate Davies Jimmy Xu Business 260 - Marketing May 3rd, 2018 Week 15 Discussion 1. From a financial standpoint, I would say the bottom ad is out performing the top. The top may have more clicks and other figures but not relative to the cost per conversation the bottom wins. In theory, one could pump more money into the bottom ad and it would out perform the top overall if given the same financial backing. 2) a. They were unsuccessful because they found this product needed a video medium to both entertain their market and capture their interest so they could then tell them the benefits which creates value. Once the value is created Orabrush and its customers can make an exchange. b. I would send them to the Orabursh website if the landing page had the YouTube video on it and was the first thing the customer would see. That way they could immediately starting selling there message and give the customer a convenient way to place an order. c. I think they just wanted ...