The Marketing Corner

Nate Davies   Jimmy Xu   Business 260 – Marketing   February 20 th , 2018   Week 5 Discussion &   Analysis Chapter 6 :  Consum er Behavior     Part 1 (Q1-7):   The   messages  found in food packaging like cereals  typically revolve around health,  thrif t , or brand recognition.   Yes, for example, many  cereals  state they are fortified with vitamins and minerals.   The primary audience for  most of  cereal companies are the kids from the ages of 2 to 16 years old.    The two  cereals longed for by kids are  usua lly   Coco P uffs  and Cookie Crisp.  Both  cereals are loaded with sugar and Cookie Crisp looks like cookies!   The breakfast cereal to eat for you is oatmeal which differs from the theme of cold  cereals  but the healthiest cold cereal is  Cheerios ( https://www.shap...

Nate Davies Jimmy Xu Business 260 - Marketing February 13th, 2018 Chapter 5 Discussion: Seventh Generation         Seventh Generation is a modern company. It as only been created in the last thirty years and survived a couple wars, the dot.com bubble, and the 2000's recession. Overall, this company is putting forth an immense amount of effort to stay on top of its market segment, which is green household cleaning supplies. There is an evident appeal to be more socially responsible in recent years. The Vermont based company is an an extremely ecologically sensitive area to validate its intentions. Furthermore, health and wellness have come more to the fore front in recent years. This is due to people's globe warming concerns and Heart Disease in America (Grewal & Levy 2013). The firm has maintained its reputation despite other companies with various lawsuits involved with "Greenwashing" products. In the recent article "Honest Co. could score you a re...

Nate Davies Jimmy Xu Business 260 – Marketing February 5 th , 2018 Week 3 Discussion Questions Chapter 3 Response: Kroger collected data from its members by accessing the information from their loyalty cards and creating special offers specifically for each household. The market basic in so crucial in retail because the industry revolves around output. We need to sell more units! They need to do this at the lowest possible cost as well. This means minimizing overhead like carrying cost. They use buying trends to keep the appropriate number of a product on a shelf and find what products sell most frequently with the largest margin. The market basket analysis can be simple in theory. The basic idea is to find two products with a relationship. Then analysis probabilities and calculate outcomes. However, stores can carry thousands of products which makes this more complicated even for highly intelligent computers with algorithms using matrix blocks...

Nate Davies Jimmy Xu Business 260 – Marketing February 1st, 2018 Google Trends: A Closer Look at Popular Fitness       Instantly, I was fascinated by this technology. I am an accounting student who wants to do forensic accountant which involves finding hidden relationships between numbers. This service does this fast, accurate, and without bias. Most of my life I have been involved with fitness. From when I was twelve to sixteen I ate, slept, and breathed wrestling. Due to work and school my athletic career was put on hold for several years; however, I still worked out regularly. I have recently started boxing as an outlet yet the gym schedule is not always conducive to my work schedule so I have to supplement with a relatively new style gym and work out called, "CrossFit." I have only started using this brand in the last couple weeks. My workouts over the years have been modeled similar to CrossFit with HIIT (high-intensity interval training). I have worked at Pl...

Nate Davies Jimmy Xu Business 260 – Marketing February 1st, 2018 Case 2: The Netflix Roller Coaster         The marketing strategy of Netflix follows a fairly strict STP (segmentation, target, penetration) over a vast amount of the market. This is possible by being involved in a business who is used by virtually everyone. That is everyone, besides most likely the Amish, have and watch television in some facet whether it be through their phones, laptops or TV's. They have segmented their audience via age and demographic by offering specials services like a personal browser and kid orientated option. Their interface uses data mining to match you with shows you are more likely to watch and in turn spend more time using their product. They have also used social media and late-night television to create a following around popular shows such Game of Thrones. Unfortunately, some get a bad rap due to the actors involved like "House of Cards" with Kevin Spacey. The na...