The Marketing Corner

Nate Davies Business 260-0004 Zhenning (Jimmy) Xu January 24th, 2018 Discussion Week 1 Responses 1. I walk into the produce section and am greeted by a bounty of fresh fruits and vegetables. This is an allure  and natural setting created by the store as a marketing technique. In the book,  The Omnivore's Dilemma  by Michael Pollan, the author covers in great detail the money spent to create this environment as well as how product placement has evolved over the years. For example, grocers always place milk in the back corner so you must walk to the entire store and more likely to then make a purchase. 2. Market basket analysis is a form of data mining that collects information and tries to predict how much, how often, when, where, and what brand of product you will more likely buy so a seller creates a funnel to push products. This is similar to ads posted on google chrome on the sides of some websites after buying a product off Amazon.com or simply searchi...