The Marketing Corner

Nate Davies Jimmy Xu Business 260 - Marketing March 28th, 2018 I Love the Smell of Marketing Research in the Morning      The topic I found research on is called olfaction. This is science behind sensory marketing and more specifically smells. I find this to be important because research suggests that smells is the sense most tied to memory. Eric Spangenberg is a professor and researcher at Washington of University. Him and his team found ties  between scents, gender, and sales.   The first article attached below grabbed my attention due to its relationship with fitness. However, this type of marketing is everywhere. The independent variable in this study is the use of various smells. Men and women, for example, react to certain smells more than others. Vanilla has been found to be the most feminine where rose morca is the most masculine. The dependent variable in these studies is sales.       After finding the name of Mr. Spangen...

Nate Davies Jimmy Xu Business 260 - Marketing March 22nd, 2018 Let's Find Marketing Treasure: Perceptual Mapping      The most similar cereals are "healthy" cereals like Fiber one and Special K products. The other similarities are "tasty" or more marketed towards kids with cereals like Captain Crunch, Cinnamon Toast Crunch, and Reese's Puffs. Adult cereals tend to be marketed by health benefits versus children's cereal which are colorful and emulate flavors of candy and sugar.      The dimensions I choose is the dilemma of healthy versus taste. The health benefits were determined by protein, fiber, and sugar levels. The healthy options have high protein and fiber with low sugar. The tasty choices are based on high sugar levels and flavor appeal. Many people like chocolate and peanut butter more than cinnamon. In general, cereals are low in fat and are all fortified with micro-nutrients like vitamins and minerals so companies can make the cl...

Nate Davies Jimmy Xu Business 260 - Marketing March 2nd, 2018 Discussion Week 6 Section 1: 1. The difference between inbound and outbound marketing is how you attract customers. With inbound marketing, you create value in your brand which then in turn attracts customers with its allure in content and social media marketing. The outbound marketing or traditional marketing is when companies use mass media to get everyone to hear their pitch. This is a much more expensive means of marketing. The best would would be Coca-Cola. They air frequent commercials and  paid what I would assume to be the most expensive spot on the list. The top left is the first place Americans read. Coca-colas annual marketing budget was 3.3 billion in 2013 versus Visa who spent 112 million in 2014 on ads. Visa choose the last spot on the the list. http://adage.com/article/cmo-strategy/coca-cola-maintains-marketing-spend-amid-sluggish-demand/294251/ https://www.statista.com/statistics/192292/us-ad-...

Nate Davies   Jimmy Xu   Business 260 – Marketing   February 20 th , 2018   Week 5 Discussion &   Analysis Chapter 6 :  Consum er Behavior     Part 1 (Q1-7):   The   messages  found in food packaging like cereals  typically revolve around health,  thrif t , or brand recognition.   Yes, for example, many  cereals  state they are fortified with vitamins and minerals.   The primary audience for  most of  cereal companies are the kids from the ages of 2 to 16 years old.    The two  cereals longed for by kids are  usua lly   Coco P uffs  and Cookie Crisp.  Both  cereals are loaded with sugar and Cookie Crisp looks like cookies!   The breakfast cereal to eat for you is oatmeal which differs from the theme of cold  cereals  but the healthiest cold cereal is  Cheerios ( https://www.shap...

Nate Davies Jimmy Xu Business 260 - Marketing February 13th, 2018 Chapter 5 Discussion: Seventh Generation         Seventh Generation is a modern company. It as only been created in the last thirty years and survived a couple wars, the dot.com bubble, and the 2000's recession. Overall, this company is putting forth an immense amount of effort to stay on top of its market segment, which is green household cleaning supplies. There is an evident appeal to be more socially responsible in recent years. The Vermont based company is an an extremely ecologically sensitive area to validate its intentions. Furthermore, health and wellness have come more to the fore front in recent years. This is due to people's globe warming concerns and Heart Disease in America (Grewal & Levy 2013). The firm has maintained its reputation despite other companies with various lawsuits involved with "Greenwashing" products. In the recent article "Honest Co. could score you a re...

Nate Davies Jimmy Xu Business 260 – Marketing February 5 th , 2018 Week 3 Discussion Questions Chapter 3 Response: Kroger collected data from its members by accessing the information from their loyalty cards and creating special offers specifically for each household. The market basic in so crucial in retail because the industry revolves around output. We need to sell more units! They need to do this at the lowest possible cost as well. This means minimizing overhead like carrying cost. They use buying trends to keep the appropriate number of a product on a shelf and find what products sell most frequently with the largest margin. The market basket analysis can be simple in theory. The basic idea is to find two products with a relationship. Then analysis probabilities and calculate outcomes. However, stores can carry thousands of products which makes this more complicated even for highly intelligent computers with algorithms using matrix blocks...

Nate Davies Jimmy Xu Business 260 – Marketing February 1st, 2018 Google Trends: A Closer Look at Popular Fitness       Instantly, I was fascinated by this technology. I am an accounting student who wants to do forensic accountant which involves finding hidden relationships between numbers. This service does this fast, accurate, and without bias. Most of my life I have been involved with fitness. From when I was twelve to sixteen I ate, slept, and breathed wrestling. Due to work and school my athletic career was put on hold for several years; however, I still worked out regularly. I have recently started boxing as an outlet yet the gym schedule is not always conducive to my work schedule so I have to supplement with a relatively new style gym and work out called, "CrossFit." I have only started using this brand in the last couple weeks. My workouts over the years have been modeled similar to CrossFit with HIIT (high-intensity interval training). I have worked at Pl...